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On-page basics before launch
- —Give every page its own title (about 50–60 characters) and description (about 150–160 characters).
- —Point each page's canonical link to itself, on your real domain.
- —Write descriptive image alt text instead of file names.
- —Use one clear main heading per page that matches the search phrase.
- —Add a favicon so your logo can appear next to your result.